Going pinkies down

Has anyone ever had less of a good time with a can of wine in their hand? From the epic to the everyday, memories are made doing what you love. And those moments go great with Underwood. To celebrate the release of their seasonal, small-batch flavors (and artist-created cans) we used the iconic Underwood logo as a storytelling device to perfectly capture the brand’s vibe and broad appeal. User-generated #pinkiesdown posts topped the whole campaign off.