Jazz Apples wanted a campaign that would showcase their unique flavor and perfectly pocketable size. Our team took the idea and ran with it, making Jazz Apples your new best friend that’s up for any adventure. To really bring the vibe alive, we developed a visual language that played off the fun and nostalgia of summer camp, including a direct mail piece complete with delicious Jazz apples, merit badges, and a market activation map to keep distributors in the loop.